Challenge Statements for Innovation & Growth

Here are the slides that accompany my article and video on the Idea Time Studio Youtube channel.

These slides cover:

– What is a challenge statement, and how it can help with innovation and business growth.

– Why questions are great for problem-solving and innovation.

– The characteristics of a great challenge, and different types of innovation problem – i.e..tame, wicked, messy problems.

– The 4 ingredients of a great challenge statement.

– A 4 step process for creating a great challenge statement.

– The importance of getting info, insights and data together before moving straight to idea generation, including a great template to use.

– How to use the ‘problem family tree’ method for deconstructing challenges and generating ideas.

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