We are experts in helping you and your team to have more and better business ideas.
Here are a few tips:
- Have lots of ideas. Many of them will not be great, but getting good ideas is a numbers game. The more ideas you have the more likely you are to have some good ones.
- Be open to serendipity - happy accidents or fortunate mistakes. This means actively looking out for potential new ideas in your day-to-day work and being curious.
Examples of serendipitous ideas include:
- The idea for Velcro
- The discovery of penicillin.
- Percy Spencer’s invention of the microwave oven.
- Use techniques designed to help your mind to generate new connections and insights by getting it to think differently from its usual day-to-day modus operandi. There are literally hundreds of potential techniques that you can use, and many of them fall into the following types:
- Reframing - seeing the current situation from a different perspective.
- Combining - putting two or more things together to create something new.
- Force-fitting - using dissimilar, or apparently unrelated, objects, elements, or ideas to obtain fresh new possibilities for a challenge or opportunity.
- Revolution - is idea generation at its most provocative. Revolution is a deliberate challenge of existing rules and assumptions. Some of the great creative leaps of our time – “What if we could fly?” – have come from revolution. Revolution techniques are based on exaggeration and creative stretch.
If you’d like to learn more, why not have a look at our Idea Time programme, or contact us for a chat on 0044 7879 631270. We have loads of resources, info and tips that we are happy to share with you for free, because we love what we do!
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